My Secret: Why Every Page Needs Enough Copy

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As a web developer, I’ve built dozens of websites for businesses across different industries, and here’s a secret I’ve learned along the way: design alone isn’t enough. A sleek layout, smooth animations, and responsive design might impress visitors, but if your pages don’t have enough copy, your website won’t perform the way it should.

I’m sharing this secret because too many businesses underestimate the power of strong, well-structured website content. In this blog, I’ll explain why every page on your site needs enough copy to improve SEO, build trust, and convert visitors into customers.

1. Search Engines Can’t “See” Your Design

Here’s the first part of my secret: Google doesn’t care how beautiful your website looks—it cares about your website copy.

When I work on a website, I always notice that pages with thin content struggle to rank in search results. Search engines rely on text to understand what your business offers. If your pages only have a few short sentences, Google won’t have enough information to rank you for relevant keywords.

The lesson? More relevant and structured copy gives your website a better chance of being discovered by people searching for your services.

2. Users Need Clear Information

Visitors leave websites that don’t answer their questions quickly. They want to know:

What do you offer?
Why should they choose you?
How do they take the next step?

Even if I design a smooth, user-friendly site, thin content leaves visitors confused. Enough website content keeps them engaged, helps them understand your business, and builds confidence in your brand.

3. Copy Builds Trust and Authority

Another part of my secret: detailed website copy builds credibility and authority.

Think about it – if you land on a site with only a headline and one short paragraph, would you trust that business? Probably not.

When I add rich content – like service descriptions, FAQs, and blog posts – it instantly looks more professional and trustworthy. Strong copy shows that your business is reliable, experienced, and worth choosing.

4. Copy Converts Visitors Into Customers

Here’s the most valuable part of my secret: design gets attention, but copy drives conversions.

When I build a site, I make sure the layout guides visitors toward key actions. But without enough copy, calls-to-action like “Contact Us” or “Buy Now” don’t work as effectively. Strong content explains benefits, addresses concerns, and convinces visitors to take action.

5. Balance Is Key

I’m not saying you need to overload every page with text. The secret is to have enough copy to explain, engage, and convert – without overwhelming visitors.

Here’s what I usually recommend:

Homepage: 500–1,000 words
Service Pages: 300–700 words each
Blog Posts: 800–2,000+ words
About Page: 300–500 words

This gives both visitors and search engines enough information to understand your business and improves your website SEO.

Final thoughts

As a web developer, my job isn’t just coding a website that looks good – it’s about creating a tool that works for your business. That means combining clean design, smooth functionality, and strategic website copy.

If your site looks great but isn’t bringing results, my secret is probably the missing piece: it might not have enough content to tell your story, build trust, and attract the right audience.

Need Help With Your Website?

If you’re planning a new website or refreshing your current one, I can help you create a site that not only looks professional but also performs. Together, we’ll combine clean design, smooth functionality, and impactful copy so your website drives real results – not just clicks.

Contact me today to discuss how we can build a website that works for your business.