Pooja Parikh

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Portfolio

Every business needs a website that works as hard as they do. Here’s a selection of projects I’ve built — from enterprise B2B e-commerce platforms to small business websites, WordPress redesigns, Shopify stores, and WooCommerce builds.

S&S Activewear

S&S Activewear is one of the largest wholesale apparel distributors in the U.S. As a full-time front-end developer I translate Figma designs into production-ready responsive pages using Vite and npm workflows. I’ve built 20+ new pages and maintained and updated 100+ existing pages across this high-traffic enterprise platform.

Role: Front-End Web Developer | ApparelSoft Web Page & Landing Page Development | Content Updates & Edits | Responsive Design | Website Maintenance & Support | HTML Emails

Hayden Production Services

Hayden’s existing site was outdated and no longer reflected the quality of their work. I handled this project from start to finish — UI/UX design, wireframing, WordPress development, and launch — delivering a modern, professional website that makes a strong first impression with new clients.

Role: WordPress Development | Responsive Design | Website Redesign | Wireframing & UI/UX

Portfolio Congruence Counseling Group

Congruence Counseling Group

A complete redesign for a therapy and counseling practice — built with SEO and warmth in mind. I handled everything from UI/UX design to development, hosting, analytics setup, and launch. This is an active freelance client and I continue to manage their site today.

Role: WordPress Development | Responsive Design | Wireframing & UI/UX | Website Redesign | Technical SEO | Hosting & DNS/SSL | Google Analytics | Website Maintenance & Support

Portfolio Lift Marketing

LIFT Marketing

LIFT Marketing’s previous site lacked the copy depth needed to perform well in search. I rebuilt their WordPress site with SEO-focused structure from designer-provided files and continue to handle ongoing maintenance and updates as an active freelance client.

Role: WordPress Development | Responsive Design | Website Redesign | Technical SEO | DNS/SSL Setup | Google Analytics | Website Maintenance & Support

Direct Key & Lock

Direct Key & Lock needed both a new website and stronger local search visibility. I built their WordPress site from scratch and implemented a full local SEO strategy including Google Business Profile setup. The client grew their Google review count following the launch.

Role: WordPress Development | Responsive Design | Wireframing & UI/UX | Technical SEO | Hosting & DNS/SSL | Google Business Profile Setup | Website Maintenance & Support

Base Camp at Bear Mountain

Base Camp is a luxury real estate development tied to the Killington resort area. I built their website from designer-provided files and set up HubSpot with marketing email campaigns to support ongoing outreach to prospective buyers — a high-stakes project where quality and polish were essential.

Role: WordPress Development | Responsive Design | Website Redesign | DNS/SSL Setup | HTML Emails | HubSpot Integration & Email Setup | Website Maintenance & Support

Portfolio CEG

CapNY

CapNY is a content-heavy regional information site promoting specific areas of New York. I handled both UI/UX design and full WordPress development for this large-scale redesign — carefully planning the information architecture to make a high volume of pages and blog content easy to navigate.

Role: WordPress Development | Responsive Design  | UI/UX | Website Redesign | Technical SEO | DNS/SSL Setup

Portfolio NYPM

NYPM

A professional website redesign for a pain management medical practice. Working from designer-provided files I built a clean, responsive WordPress site and continue to handle ongoing maintenance and support as an active freelance client.

Role: WordPress Development | Responsive Design | Technical SEO | Hosting & DNS/SSL | Website Maintenance 

Portfolio Lelly Tavera

Lelly Tavera

A full WooCommerce store built from scratch for a mental health focused lifestyle brand selling wellness journals, notepads, and apparel. I handled everything from UI/UX design to development, payment gateway setup, hosting, analytics, and launch.

Role: WordPress Development & WooCommerce | Payment Gateway Setup | Responsive Design | Wireframing & UI/UX | Technical SEO | Hosting & DNS/SSL | Google Analytics | Website Maintenance & Support

Portfolio alphabroder

alphabroder

Role: Web Developer | FDM4 Web Page & Landing Page Development | Content Updates & Edits | WordPress, Shopify &  Magento Development | Responsive Design | HTML Emails | Website Maintenance & Support

Bread Basket Bakery

Role: WordPress Development | Responsive Design  | UI/UX | Website Redesign | Technical SEO | DNS/SSL Setup

Portfolio Handsome Cock Farm

Handsome Cock Farm

Role: Shopify Store Development | Responsive Design | Wireframing & UI/UX | Website Redesign | Technical SEO 

Portfolio Wallace Turner Law

Wallace Turner Law

Role: Webflow Development | UI/UX | Responsive Design | Technical SEO

Portfolio Bouchey Financial Group

Bouchey Financial Group

Role: WordPress Development | Responsive Design | Wireframing & UI/UX | Technical SEO | Hosting & DNS/SSL 

Testimonials

People I’ve worked with have said some nice things…

VIJAY JOSHI

Founder, Direct Key and Lock

I had a great experience working with Pooja Parikh on my website. She was professional, responsive, and very easy to work with throughout the entire process. She understood my business needs clearly and delivered a clean, functional, and professional website on time. I appreciate her attention to detail and willingness to make adjustments as needed. I would highly recommend Pooja to anyone looking for a reliable website or web development services.

DONNA BELL

Co-founder, Congruence Counseling Group

I had the pleasure of working with Pooja on the creation of my website, and I am beyond thrilled with the results. Pooja demonstrated a level of professionalism and expertise that exceeded my expectations. Her skills as a web developer are truly impressive. Pooja was incredibly patient throughout the entire process. She took the time to understand my vision and requirements, and she patiently addressed all of my questions and concerns. Whenever challenges arose, Pooja was quick to ...

LESLIE STEVENS

Co-founder, Congruence Counseling Group

We had such a great experience working with Pooja! She created a clean, professional site that feels both modern and welcoming—exactly what we were looking for. The design really reflects the heart of our practice, and everything flows beautifully. She was responsive, timely, attentive, easy to collaborate with, and brought our vision to life with clarity and care. Not to mention, she brought her expertise, knowledge, and skills in helping to explain the "why" behind the process. I would highly ...

JULIE DONATO

Director of Creative Services, alphabroder

Pooja is the only web developer I’ve worked with who truly straddles the line between creatives and dev. She speaks the language of both teams effortlessly and has a rare ability to bring the creative vision to life with precision. Pooja is deeply committed to her continuing education and often came to the creative team with fresh ideas for improving execution. Her enthusiasm and collaborative spirit make her an absolute pleasure to work with.

JAIME MCCORMAC

Senior Product Manager, alphabroder

Working with Pooja at alphabroder was a pleasure. She is a driven, creative, and reliable web developer who consistently delivers under tight deadlines. Her deep understanding of our brand helped run successful digital campaigns. A natural leader and great team player, I’d gladly work with her again.

SUNIL SHAH

Founder, Roopal Products, Inc

From the start of the project through to completion, Pooja supported me and exceeded my expectations in every way. Not only was my experience personal and friendly, but also her ability to identify and present my key messages in an imaginative and creative way gave me a huge amount of confidence in her. In many ways Pooja understood my website needs better than I did, and she complemented my vision perfectly. She's reliable, professional, and easy to work with. My website is much easier to use, ...

KATIE MCCULLOUGH

Social Media Specialist, alphabroder

It has been a great pleasure to work with Pooja. Her creative suggestions and improvements helped to manage multiple stable and high-traffic websites. She has been very professional and always willing to work through issues as they arise. Without any doubt I would highly recommend her services to anyone.

DAVID KANG

Digital Marketing Manager, Lot Stop LLC

Working closely with Pooja to Digitally Transformation client has been a pleasurable experience. She was very quick to utilize new apps and tools and integrate to the website for better analytics and user experience which were major contributing elements to better online performance and sales. I have referred her to another project which I feel confident that she will execute well. Most importantly, Pooja is a reliable and sincere person which gives me the confidence in her ability to execute ...

CRISTIAN LEMA

Graphic Designer, Lot Stop LLC

Working with Pooja in the creation of our online store has been great!,she is charismatic and multitalented. It is great to have her as a project manager and give us the guidance needed in all aspects of this project, from design ideas to understanding the customer perspective. She has been the reason the online store has grown so much in the recent months.

BOGDAN TABAKA

SEO Marketing Manager, Lot Stop LLC

When I started working with Pooja I received a wonderful, professional team-member with innovative ideas, awesome customer service, and exactly what you're looking for when working with a Web Developing team. She took the ideas that we had and put them perfectly on the web. Honestly working with her has been a privilege and my personal pleasure!

CAROLYN MCPHERSON

Founder, The Seamless Method

Pooja built our online platform for The Seamless Method of Prenatal and Postnatal Exercise, www.theseamlessmethod.com. She did a great job, and we’re very pleased with our site. Pooja is honest, honors her work, and is a professional in every way! We would use her services again without a second thought.

CASSANDRA DAUGHERTY

Marketing Manager, Beauteque LLC

Pooja has been an absolutely invaluable asset during her time at Beauteque. Not only is she a pleasure to work alongside, but she is also a very dedicated and passionate colleague. Her work ethic is nothing short of inspiring, and her quick, out-of-the-box thinking and problem-solving skills have proven time and time again that Pooja will make a great fit wherever her career takes her.

KATHY ZHOU

Graphic Designer, Beauteque LLC

It is a great pleasure to work with Pooja. Beauteque had a specific vision of how we wanted our site to be. Pooja not only gave us what we want for the site, but also helped us to make the site even better. I’ve been blown away by the amazing end result. The new website is definitely a success.
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