alphabroder
Intro
Label: Enterprise B2B E-Commerce | Full-Time | 4+ Years
Platform: Custom E-Commerce (FDM4), WordPress, Shopify, Magento
Industry: Wholesale Apparel Distribution
Overview
alphabroder is one of North America’s leading distributors of trade and retail apparel brands, serving thousands of wholesale customers across the United States and Canada. As a full-time front-end web developer, I spent over four years maintaining and expanding two enterprise-level e-commerce websites — building everything from homepage updates and campaign landing pages to interactive UI components and HTML email templates.
This was high-volume, high-stakes work: every page I built served a national wholesale audience, and every campaign had a hard launch deadline tied to seasonal buying cycles.
Note: alphabroder was acquired by S&S Activewear in 2025. I continue working in a similar capacity as a full-time front-end developer on the S&S Activewear platform.
The Challenge
Managing front-end development for an enterprise B2B platform means constant competing priorities — seasonal campaign launches, homepage refreshes, new product features, and ongoing maintenance — all happening simultaneously across multiple codebases. The creative and product teams had strong visions, but translating those into production-ready, responsive code at speed and scale required someone who could operate fluidly in both worlds: deeply technical enough to build it right, and design-minded enough to build it well.
What I Did
I was responsible for building and maintaining responsive landing pages, homepage updates, and redesigned sections across the platform. I developed conversion-focused landing pages for major campaigns including RetailHQ — a nine-brand hub requiring nine individual branded landing pages, each with distinct styling — and Fashion Feed, a biannual campaign launched each spring and summer.
Beyond campaign work, I built interactive UI components including announcement bars, sliders, and modals. I developed and deployed HTML emails in Klaviyo with dynamic personalization for both transactional and promotional communications. Throughout, I collaborated directly with the director of creative services, senior product manager, and graphic designers.
Key Highlights
- Built 40+ responsive, conversion-focused landing pages for national B2B campaigns
- Led front-end development of RetailHQ — a nine-brand campaign hub with engaging sidebar
- Launched Fashion Feed campaign pages twice yearly for spring and summer buying seasons
- Built interactive UI components including announcement bars, sliders, and modals
- Developed and deployed HTML email templates in Klaviyo with dynamic personalization
- Collaborated directly with Director of Creative Services, Senior Product Manager and Graphic Designers
What the Team Said
Pooja is the only web developer I’ve worked with who truly straddles the line between creatives and dev. She speaks the language of both teams effortlessly and has a rare ability to bring the creative vision to life with precision. Pooja is deeply committed to her continuing education and often came to the creative team with fresh ideas for improving execution. Her enthusiasm and collaborative spirit make her an absolute pleasure to work with.
Working with Pooja at alphabroder was a pleasure. She is a driven, creative, and reliable web developer who consistently delivers under tight deadlines. Her deep understanding of our brand helped run successful digital campaigns. A natural leader and great team player, I’d gladly work with her again.
It has been a great pleasure to work with Pooja. Her creative suggestions and improvements helped to manage multiple stable and high-traffic websites. She has been very professional and always willing to work through issues as they arise. Without any doubt I would highly recommend her services to anyone.